Stakeholders

Good dialogue leads to success

We create sustainable values for our most important stakeholders and we strive to be associated with the most powerful companies in this industry. This will only be possible with the constant exchange with our stakeholders.

Economic success and ecological and social action is not a contradiction to us. On the contrary: Both poles supplement and strengthen each other. We use acknowledged key performance indicators (KPI) to determine the performance of the Uelzena Group - economically, ecologically and socially.

Dialogue on different levels

We evaluate and develop the KPIs in a constant dialogue with all stakeholders that are important to us. This dialogue leads to a strategy and the Uelzena Group is implementing this strategy in five fields of action. For each sphere of action, we define specific objectives to be achieved by 2020. Goals and measures are controlled through an integrated strategic score card.

The dialogue takes place on various levels, includingincluding using methodical surveys, direct talks, assemblies and meetings as the most important instruments. Added to that, we also communicate through various media channels, for example our in-house magazine and the Intranet and through annual reports and the web pages on products and companies.

Dialogue on different levels

Via these instruments we find out what the stakeholders’ demands are and how we can integrate these and bring them in line with our sustainability strategy. Many different requests and expectations have to be met during this process. Constantly.

In 2016, we organized a specific type of dialogue: a round table talk. We invited specialists in their fields to discuss with us the sustainability module milk and its significance for our company and the entire industry. The discussion has also been documented in our Sustainability Report 2016.

 

STAKEHOLDER DIALOGUE: RESULTS

Requirements and expectations

  • Reasonable prices
  • Reliable supply
  • Food safety


Dialogue
The most important tool is the personal contact between our customers and us on several levels. Occasionally we conduct customer surveys; the last one was in 2015 on customer satisfaction. Since 2016, we have initiated focus talks with selected key customers on sustainability issues. These talks are used to clarify customer requirements and standpoints, for example, on the sustainability module milk. Also: Uelzena website, customer information.

Requirements and expectations

  • Secure income
  • Long-term employment
  • Health
  • Workers’ participation

Dialogue

On a regular basis, the works committee, which represents the employees, meets with the management to discuss their interests. All staff meetings take place at least once a year at the sites. At the end of 2016, an employee survey was conducted on staff satisfaction, recommendation as an employer and honorary work. We will conduct this type of survey on a regular basis in the future. Also: Staff magazine (4x/year), intranet, notice board information.

Requirements and expectations

  • Protection of equity
  • Milk price
  • Guaranteed sales
  • Control of Uelzena eG

Dialogue

At annual General Assemblies the members decide in the presence of other stakeholders on topics such as milk delivery regulations, the composition of the Supervisory Board and the annual approval of actions of the Management and Supervisory Boards. The Supervisory Board is composed of honorary working milk producers and general managers of member cooperatives. Three milk producers are on the Management Board and together with the Management and the CEO, they decide monthly on the milk price. This means that our CEO is involved in a permanent two-way dialogue. Also: Newsletter (12x/year), members' magazine (2x/year), annual report.

Requirements and expectations

  • Long-term purchasing reliability
  • Fair terms of business
  • Stable prices


Dialogue
Stakeholder dialogue through personal contacts and meetings as well as the exchange of information with the responsible employees of the Uelzena Group.

Requirements and expectations

  • Management by anticipation
  • Long-term profit orientation and sustainable corporate orientation
  • Functioning control of the management by the Board


Dialogue
Stakeholder dialogue through personal contacts and meetings as well as the exchange of information with the responsible employees of the Uelzena Group.

Requirements and expectations

  • Cooperation with associations, institutes, universities and networks
  • Dialogue and transparency


Dialogue
Stakeholder dialogue through personal contacts and meetings as well as the exchange of information with the responsible employees of the Uelzena Group.