Milk, five production sites and many customers
The supply chain of a company comprises partners, activities and processes, which are all involved in added value activities and the delivery of products. Here, the Uelzena supply chain - from the origin of the raw materials to processing and dispatch/sales is explained and shown in a diagram.
SOURCING OF MILK AND AGRICULTURAL RAW MATERIALS
Dairy raw materials such as raw milk or cream are by volume our most important agricultural raw materials. Within our supply chain, we source these dairy raw materials from our member companies and contract suppliers to the Uelzena Group. The raw milk is produced in agricultural businesses; most of them are located within a 150 kilometer radius around our sites.
The conventional sugar for our products is not sourced from overseas. We use only beet sugar from domestic sugar refineries. Even the sugar beets are not imported but grown by farmers from the region. Alternatively, we source our tropical raw materials such as cocoa from refinement plants located in Europe. These companies sometimes buy the cocoa beans from distributors who organize the import. However, they also buy directly from growing countries, predominantly in West Africa, from so called cooperatives. Apart from cocoa, we also source coffee, tea and spices from overseas.
We use agricultural raw materials and semi-finished goods to produce milk powder, butter and butterfats or we refine them in a multi-stage process into finished goods such as instant beverages.
UPSTREAM AND DOWNSTREAM ADDED VALUE STAGES
We have our own added value activities in four plants and one cooperative venture: We use milk raw materials to produce milk ingredients for further commercial and industrial processing as well as for our own needs. Furthermore, we produce butter and butterfat for use by the consumer. We also refine produced or purchased ingredients and raw materials such as cocoa, coffee and sugar. In a multi-stage production process we manufacture finished products and pack them into large or small units.
FINISHED PRODUCTS AND THEIR JOURNEY TO THE CUSTOMER
Milk products such as milk powder, butter, butterfat and sweetened condensed milk are sold to the food processing industry under the Uelzena Ingredients brand. In addition, customers also include globally active commodity traders, who in turn resell to industrial companies and manufacturers.
Instant beverages are predominantly private label products such as chocolate drinks, toppings and coffee creamers. The main customer group comprises coffee roasters who - apart from coffee - need a supplementary range for their brand. We also sell our products to so-called vending partners, which are operators of hot beverage vending machines with integrated payment systems. The food service trade also orders instant beverages from us. We supply products from Uelzena’s hot beverage brand Grubon to both customer groups.
Uelzena’s portfolio of private label health food products includes sports nutrition products, food supplements and weight management products. The buyers are industrial customers who require a supplementary range, or branded companies who have completely outsourced their production. Other distributors such as specialized Internet shops, drugstore chains and the pharmacy wholesale trade are among the nutrineo customers as well.
Butter or butterfat branded as Hoche Butter or Trilactis are sold to bakeries via specialized traders. Hoche Butter and the Butaris brand are also sold to German food retailers.
In contract manufacturing processes for the European ingredients industry, liquid raw materials are converted into powdery raw materials by spray drying. Milk products such as butter are also produced in Uelzena plants from liquid milk raw materials sourced from raw material traders.