Regions with a future
The Uelzena Group is closely connected with the regions around its sites. From the surrounding areas, the company procures its most important raw material: milk. The Group wants to continue to invest and grow in these regions and to contribute to good economical and social development.
The most important contribution for positive development of the regions around its sites made by the Uelzena Group is our ongoing economic activity. We buy 93 percent of the milk we need for our production from regional farmers; about 80 percent of the wages we pay go to employees living in these regions. This creates stable purchasing power that strengthens economic life in these traditionally rural and structurally weak areas.
Promotion of voluntary work and young people
Concrete new projects 2017: The Uelzena Group published its approach to support the voluntary commitment of employees in a flyer and also introduced it on a large banner (14 x 14 m) at the Uelzen site. The flyer detailed all requirements to be fulfilled by employees and their volunteer organizations in order to receive a grant. The flyer also contained the application form. Positive result: Several applications have been received from all sites within the first few months.
The Group also supports young people in the regions. In the last few years, youth fire brigades and youth centers have received financial support. In 2017, the Uelzena Group sponsored several youth sports facilities such as the Kreissportjugend in Uelzen, the SV Warmsen, the rowing team from RC Ratzeburg and the children of TuS Bismark.
“For us it is important that people in the regions are aware of our support. The specific inquiries for the promotion of great projects dedicated to working with children and young people confirm our commitment as well as our actions.”
Karina Bode-Koch, PR Manager, Uelzena
Sustainability context: Why we need a sustainable regional strategy
The four production sites of the Uelzena Group Uelzen, Ratzeburg, Warmsen and Bismark are all located in the north of Germany. These are rural areas where agriculture plays a central role. However, industry and trade are underrepresented and the economical structure is rather weak. This makes the significance of industrial companies such as Uelzena eG and its subsidiaries even more important. These companies are key employers, buyers of raw materials, clients for local service providers and tax payers.
The Uelzena Group, as a large industrial enterprise in a structurally weak, rural region is well aware of its responsibility. Therefore, it procures its most important agricultural raw material, namely milk, predominantly from the region, from farms located close to its sites. When awarding contracts to service providers, local providers are preferred. Moreover, the Group also promotes charitable projects in which its employees are involved.
Our management approach: Regional responsibility
The regional procurement of agricultural raw materials, doing business with local service providers and the consideration of local communities are relevant sustainability topics. This is of particular interest for the members, the regional suppliers and service providers of the Uelzena Group and for local politicians and authorities. See also: our stakeholders.
The approach: The Uelzena Group prefers - wherever possible - regional suppliers and service providers, supports prospects for young people from the regions and encourages its employees with their voluntary commitment.
Our sustainable strategy for the regions – overview on targets and measures
- The Uelzena Group prefers local service providers and suppliers – thus promoting jobs and the economy in the regions.
- Young people and their prospects are supported within the regions so that more of them will decide to stay in the region they grew up in and maybe even develop a career in Uelzen, Warmsen, Ratzeburg or Bismark.
- The Uelzena Group and its subsidiaries support the voluntary work of their employees. The aim is to contribute to the preservation or development of diverse club activities in the regions.
Higher regional added value
- Agricultural raw materials and semi-finished goods: The Uelzena Group guarantees its regional member dairies that it will buy their milk raw materials including cream, concentrates and raw milk and that it will pay a competitive milk price. A very large share of these dairy raw materials comes from regional sources, from the Northern German Federal States Schleswig-Holstein, Lower Saxony, Mecklenburg-West Pomerania and Saxony-Anhalt. Dairy raw materials such as unprocessed milk and cream are considered to be regional when they come from within a 150 kilometer radius around the production sites. In this way, Uelzena eG and its subsidiaries support local farmers, provide income in rural areas and strengthen agricultural added value activities in our milk collecting regions. Non-dairy raw materials and semi-finished goods are considered to be regional when they come from within Germany. For example, sugar is procured from German refineries that exclusively process German sugar beets.
- Services: The Uelzena Group intentionally prefers - at the same price-performance ratio – regional suppliers and service providers that are located within a radius of a maximum of 50 kilometers around one of its sites. This also includes handicraft enterprises and forwarding companies. In doing so, businesses and jobs from the regions are supported.
Support for young people
The Uelzena eG and its subsidiaries support promising projects from youth work, schools and their own initiatives. They support schools as educational sponsors and participate in career finding activities in cooperation with schools and regional businesses. In 2015, for example, the youth fire brigades located near the sites were financially supported; in 2016, the youth centers in Uelzen, Bismark, Ratzeburg and Warmsen received financial support.
Higher regional quality of life
The Uelzena Group welcomes and encourages voluntary work from its employees, when it is a regular and unpaid activity for a public welfare institution. A varied range of sports clubs and other social and cultural facilities in the regions contribute to a better quality of life so that these regions are now becoming once again more attractive to young people. If possible, we offer our employees flexible working hours upon request and as long as is feasible for our company. In addition, all those charitable institutions for which our employees work on a voluntary basis receive support. About 4 percent of our employees have reported their voluntary work to Uelzena eG.